I like things so I will see more like it. This works because of my follows liking similar things and thus those appearing in my feed, and I’m part of the networ

I like things so I will see more like it. This works because of my follows liking similar things and thus those appearing in my feed, and I’m part of the network effect doing that for my followers. This doesn’t apply to “sponsored” posts, which show up in my feed regardless of what I like (and are almost always about plane tickets or cell phone plans). They are so uncharacteristic as to be easy to spot, and if they were engaging, the brand wouldn’t have paid to distribute them.