3 ms·

Can someone ELI5 what an influencer is? I've seen the term used quite often but never looked into it. Is it basically an instagram user with lots of follower

Can someone ELI5 what an influencer is? I've seen the term used quite often but never looked into it. Is it basically an instagram user with lots of followers that posts sponsored pictures or is there more to it than that?

Semaphor 7y ago
My understanding: A person who has many followers who will like and buy whatever the influencer likes.
- unfunco 7y ago
  You've described both the influencer and the influenced.
HoppyHaus 7y ago
Shills.