I think the point is that it removes the locus on control about these things from the user to the dominate AMP provider. I often find the issue with many thing

I think the point is that it removes the locus on control about these things from the user to the dominate AMP provider. I often find the issue with many things is a change in the locus of control. People feel less comfortable when it falls in another’s domain, and often these large players then take advantage of this. The great thing about the old web which I think people miss is that it was (supposed to be at least, and initially was) decentralised. Every year the web becomes more centralised and in the control of large organisations.