I'm a big fan of his book Losing My Virginity, which shows some of the low risk methods he approached to entrepreneurship. -When he was young, he started a sch

I'm a big fan of his book Losing My Virginity, which shows some of the low risk methods he approached to entrepreneurship. -When he was young, he started a school magazine and pre-sold advertisements to local businesses, minimizing the risk of loss in the venture. -When he started Virgin Records, they pre-sold subscriptions to get capital up front and then knew exactly what kind of inventory they needed. -When he started Virgin Airlines, the planes were initially leased. This created a smaller capital requirement for starting the business which allowed him to test its viability without so much money at risk. In addition, he regularly licenses the Virgin brand to different products. These are situations where he can earn a bit of money without having to invest in any of the intensive R&D or manufacturing behind the products. Obviously, there is a risk that a poor product could impair the brand, but they seem to have a good vetting process.