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How I made money podcasting and why you probably don't want to
- alexashka 7y agoThis was an honest, down to earth look at realities of podcasting. Well written and sincere, great stuff.
- timoth3y 7y agoThanks! It was great to see my article posted. I'm glad you enjoyed it. It took me about six months to get ready emotionally to write that article. Podcasting was one of the best (non-financial) decisions I ever made.
- deleted 7y ago[deleted]
- lacampbell 7y agoIt's behind a sign in wall for me because I've read too many medium articles, apparently. Bring back blogspot!
- prklmn 7y agohttps://outline.com/J6Du4y https://outline.com/J6Du4y
- blunte 7y agoOutline is awesome for as long as it works. It's only a matter of time before it is effectively blocked by the content capturing sites. I know it's a bit of a rant, but we shouldn't need Outline to make the web useful. Thankfully it exists as an option, but that's like needing antibiotics because every time we go shopping we get cut 1,000 times by the doorways to the stores we try to shop at...
- Deimorz 7y agoIt's already starting to fail on some of the major sites. Recently it's stopped working on the Wall Street Journal, the New York Times, and a couple of others that I can't remember offhand. Interestingly, the blocking seems to be on the Outline end, because the site says "We're sorry, but this URL is not supported by Outline" if you try to use it on an article from one of those sites (example: https://outline.com/WytaqY https://outline.com/WytaqY). The message when scraping a page fails is "We're sorry. This page failed to Outline." So it's not that the sites themselves have figured out how to block it, but they seem to have gotten Outline to specifically exclude them.
- andy_ppp 7y agoReader mode is available in Safari and can't be disabled like that.
- pranavjoneja 7y agoThere is a little 'x' button in the top right of that sign in wall modal
- lacampbell 7y agohttps://imgur.com/a/hqFq5zj https://imgur.com/a/hqFq5zj It was a different one than usual. No x-button. Was trying to let the guy know a lot of people wouldn't have been able to read it, not moaning about the usual "let's make it official" popup.
- Brajeshwar 7y agoGo Incognito and try again.
- blunte 7y agoI share your frustration, particularly with Medium (and a true sense of dismay at those who choose to publish their effort on Medium's platform). TFA was great, and I'm motivated to pursue my podcast idea (not for money, but because I think it would be interesting). But I just don't get why people put their creative content on Medium. Does it actually add value (bring more readers?) Seems to me it will discourage some potential readers; what's the offset there?
- quickthrower2 7y agoIf I understand correctly Medium charges both readers and publishers for a service that you can get free elsewhere? Does that sum it up?
- alexis_fr 7y agoLet’s say the service is to get the audience to the content... and it’s not a very simple problem to solve. HN does it very well, btw.
- quickthrower2 7y agoI only find Medium articles linked from elsewhere or via search. In both cases having those articles hosted on another platform or on private blogs would work. What I don't do, which is where Medium might add value is go on Medium to search for content. I don't reckon I'd find good stuff by going down that route. So really they are piggy backing off search and links that would otherwise go to "free" blogging software, or at least something like Ghost that isn't in your face and actually hosts just the content. In short they are a parasite.
- timoth3y 7y agoHere is a link to the original. I posted on Medium because it seems more people will visit Medium than a blog they've never heard of before. https://www.disruptingjapan.com/how-i-made-8000-per-month-podcasting-and-why-you-probably-dont-want-to/ https://www.disruptingjapan.com/how-i-made-8000-per-month-po... I wish it weren't so.
- wishinghand 7y agoAmong the Hacker News crowd the sentiment is going the other way.
- C1sc0cat 7y agoInteresting BTW The listener in the Vatican is probably Robert Ballecer
- crispinb 7y agoMedium is a catastrophe, obviously, but where it does have stuff you want or need to read, just install one of the many cookie-deleting browser extensions. I'm a simpleton so just manually hit a 'delete cookies from this site' button, but there are fancier options that will routinely delete cookies from specified domains, etc. I haven't yet found a freemium site that either this or turning off javascript doesn't work for.
- caser 7y agoGreat post Tim! Crazy to see how far things have come since the Venture Generation days :)
- timoth3y 7y agoThanks! It's amazing how fast things change.
- ravedave5 7y agoThe end bit about parties is so true. That's the best when you meet someone and get them to really open up and tell you about some crazy thing they are working on or they had happen to them.
- jstandard 7y agoI appreciate what Tim has done and continues to accomplish to raise the profile and acceptance of startups as a viable career choice in Japan. I've first-hand experience with the many challenges of startups in Japan. Finding talent who understand how startups are different. Convincing larger partners you're not simply another "supplier" they can grind margin out of. Explaining to potential investors the tradeoffs of quality, speed, and confirming product fit. Educational platforms like what Tim has built through podcasting are needed to help close these gaps. Thanks to Tim for the insightful post on "how the sausage was made" and looking forward to seeing good things coming out of Tepco's innovation platform.
- timoth3y 7y agoWow. Thank you for that. I love putting the podcast together, and I enjoy it more now that I've taken the show non-commercial. I like to think I'm having an impact on the ecosystem here, and as I mentioned in the article, four Japanese startup founders have told me that listening to the guests on Disrupting Japan is a big part of what gave them the courage to start their own companies. I kind of teared up when they told me that. I'm not sure exactly why. These open, personal episodes are emotionally draining to publish. I'm a nervous wreck right up until the moment they go live. The feedback is almost always wonderful, so I don't know why it's still so hard to share, but it is. I guess I'm fine with that. Maybe part of connecting is just accepting that we are all kind of basket cases on the inside. And that's perfectly OK.
- jfengel 7y agoIndeed, thank you very much. I listen to a lot of podcasts while commuting and exercising, and I'd wondered about how the business end worked. I receive an extraordinary amount of great content for nothing more than the price of ads (which I skip a lot of; sorry but it's true). I have gone out of my way to purchase products that advertise on podcasts: I'm typing this as I eat a lunch flavored with hot sauce from FuegoBox. I don't know how well most podcasters do from that. You had a wonderfully lucrative target audience; most of what I listen to has a larger market but with less money. I don't know how many Casper mattresses and MeUndies they can possibly buy. The impression I get from the IHeartRadio-branded ones hint that by the time the marketers and support get their cut, it's poverty-level wages. Again, thanks for the look behind the scenes. That was incredibly informative and very well written.
- personlurking 7y agoGreat post Is there a general ratio for how much audio you record per session vs how long your average podcast episode is? Do you cut, say, 25% or something like that? They seem to run 40-50 minutes, from checking your site. Would going the Patreon route (since your podcast is ad-free now) be viable?
- diN0bot 7y agoI'm interested in this, too. Also, it seems like there are still ways to receive some revenue from creating useful content that thousands of people are interested in. Not because the money is so important, but because there are parts of community engagement that are fun to do and feel rewarding, and there are other parts that can be contracted. I didn't understand the "make a media company" or nothing aspect considering he is still podcasting as a fun hobby anyway.
- michaelt 7y agoI didn't understand the "make a media company" or nothing aspect If I quit my BigCo job to bootstrap a business from my savings, I'd want to recognise if the business was failing well before it lead me to personal bankruptcy. So I'd have a deadline and success criteria. Presumably his success criteria for the become-a-pro-podcaster experiment wasn't being met selling his ad inventory alone, and selling extra inventory to his existing sales prospects got him closer.
- timoth3y 7y agoFor most shows, I record 60 to 90 minutes of conversation to get 20 to 40 minutes of edited content. I try to edit down to the bone, where there is nothing else I feel I can take out. That might seem a bit extreme, but some of my guests are not native English speakers, so there is a lot to fix in post-production.
- majewsky 7y agoNot OP, but it wildly depends on the format. I do two different shows. One is live radio where the podcast version is a verbatim copy of the livestream (except for postprocessing and metadata), so 0% gets cut. The November episode has a fun 2-minute interlude where I fumble with the studio software trying to get music to play. My other podcast is scripted and pre-produced. An episode usually comes in at 8 minutes, and I usually record around double that. For some sentences, I do 4-5 takes until I get it right. (That said, recording is really the smallest part. The biggest timesink on that podcast is research and writing the script, which takes around 3-4 hours per episode. Partly because of my perfectionist attitude.)
- hashberry 7y agoLoved the ending. Self-disclosure is a big part of humanistic psychology. Sidney Jourard[0] explored this in depth: You cannot collaborate with another person toward some common end unless you know him. How can you know him, and he you, unless you have engaged in enough mutual disclosure of self to be able anticipate how he will react and what part he will play? If we want to be loved, we must disclose ourselves. If we want to love someone, he must permit us to know him. This would seem to be obvious. Yet most of us spend a great part of our lives thinking up ways to avoid becoming known. Indeed, much of human life is best described as impersonation. We are role players, every one of us. [0] https://en.wikipedia.org/wiki/Sidney_Jourard https://en.wikipedia.org/wiki/Sidney_Jourard
- JDiculous 7y agoWhat a fantastic quote.
- ggm 7y agoA hidden threat in this, is that podcasting can look like journalism to many economies. If you "report" on current affairs in any way, you can fall into the trap. Mainstream broadcasters are always super-careful when staff are sent to the USA, to get the right visa. If the staffer just goes to the USA, they have to make damn sure they don't return to work, even if they take that call about some story, there is a risk: If you entered the US on a tourist visa but always intended interviewing somebody, you're working as a journalist. They can, and do, chuck you out of the country. And returns get hard once you have to say YES on the forms about "...have you ever...." I don't think the USA is unique in this regard. Lots of economies, western, democratic, and otherwise do not want people to casually "just do it" -you need to front up about what you do sometimes.
- tome 7y agoJust curious: why would you use the word "economies" rather than "states", or perhaps less formally "countries"?
- austhrow743 7y agoOr why it being journalism matters. Podcasting = working. Journalism = working. They should run in to the same problems with tourism visas.
- ggm 7y agoSomehow journalists make headlines when this happens. Lots of people enter on a tourism visa and do not earn income but are in the us for a mixture of reasons -what gets reported, is journalists being caught and expelled. I have an APEC card. I only ever enter for work. I think it's considered ok to recreate, having entered for work related reasons.
- Igelau 7y ago> Somehow journalists make headlines when this happens. Journalists make the headlines because journalists make the headlines.
- dmje 7y agoSuperb piece, really well written, and a great underlying story about personal change. Brilliant.
- puranjay 7y agoAs an aside, when I landed on this page, I had a sticky sign-in bar from Medium, a sticky menu from Noteworthy, and a sticky bottom bar asking me to sign-up. The text - what I came to the page for - occupied just 60% of the screen. What a horrible UI!
- Causality1 7y agoThat much? I only see the first two lines, and that's with a 16:10 monitor. From the "use a bookmarking system that only works on our website" to the astonishingly poorly-framed author photo to the "clap for this story" social media button which is a term I've never heard before in my life, the poor page layout choices are really dragging down an excellent article.
- asimilator 7y agohttps://i.imgur.com/Kz5JHuJ.png https://i.imgur.com/Kz5JHuJ.png I get only 2/3rds of the headline on mobile. I guess it’s nice that the Medium app is made for readers, cause their website sure as heck isn’t ...
- trqx 7y agoIs it recursive day? This is what I get when I click on your link. https://tmp.shroom.party/joy.jpg https://tmp.shroom.party/joy.jpg
- TeMPOraL 7y agoimgur seems to have this weird and annoying habit of detecting you're browsing from a mobile device even on links direct to the image, and then redirecting you to their site and lowering quality of the image you're looking at. At this point I just don't open imgur links when browsing from my phone.
- Causality1 7y agoImgur has become actively hostile to anyone who browses the mobile website instead of using the app. They've spent years slowly pruning functionality out of the mobile site and just recently announced that in August users won't be able to log into the mobile site at all.
- Causality1 7y agoThere's usually a distinct change in tone when podcast hosts start keeping "revenue stream" at, if not the front, at least the back of their mind. I'm certain there are exceptions and I certainly don't begrudge anyone the desire to make money, but at the same time there are no podcasts I listen to whose best episodes weren't at the beginning of their run before the advertisers came.
- z3t4 7y agoTrying to create a market is like being stuck in a sailing boat in the dead calm. Easier to just sail with existing market winds.
- radcon 7y agoThe title doesn't mention it, but this only applies to Japan where podcasting isn't nearly as popular or economically viable as it is in other countries.
- toyg 7y agoMy view is actually the opposite - that this likely applies to most countries except the ones with a large and established podcasting ecosystem, of which I only know one (the US, with UK scene piggybacking on it).
- danielscrubs 7y agoReads way more humble then what the podcast name would suggest.
- gringoDan 7y agoThis author really practices what he preaches with regards to being vulnerable himself to get others to open up. Check out the about page [0] of his site. It's an honest reckoning of his entire life, not just a list of the highlights, as so many other people's bios are. [0] https://www.disruptingjapan.com/tim/ https://www.disruptingjapan.com/tim/
- kirillzubovsky 7y agoIf you are looking for a TLDR, I've got it summarized here. https://smashnotes.com/p/disrupting-japan-startups-and-innovation-in-japan/e/how-i-made-8-000-per-month-podcasting-and-why-you-probably-don-t-want-to https://smashnotes.com/p/disrupting-japan-startups-and-innov...
- jakegold 7y agoThere are many uses for podcasting for the classroom. They can be used to convey instructional information from the teacher or trainer, motivational stories, and auditory case studies. Podcasts can also be used by the learners as artifacts and evidence of learning; for example, a student might prepare a brief podcast as a summary of a concept in lieu of writing an essay. Podcasts can also be used as a means of self-reflection on the learning processes or products.[11] Podcasts can help keep students on the same page, including those that are absent. Absent students can use podcasts to see class lectures, daily activities, homework assignments, handouts, and more.[citation needed] A review of literature that reports the use of audio podcasts in K-12 and higher education found that individuals (1) use existing podcasts and/or (2) create their own podcasts. Students can create their own podcast to share their learning experiences with each other and also with other students from other schools.