It still comes down to an influencer is someone who makes content, shows it to an audience, and sells access to that audience. Some content is cheaper and more

It still comes down to an influencer is someone who makes content, shows it to an audience, and sells access to that audience. Some content is cheaper and more engaging than other types, thus leading to some people with a large amount of influence proportional to how hard they have worked. You might be surprised at how hard these people are working though. The field is pretty crowded, everyone successful has likely worked extremely hard to get where they are.