4 ms·
Only 22% of searches on Amazon include a brand name
- lucasmullens 7y ago"Only"? These seems like a very believable result.
- happytoexplain 7y agoOr high, even. I almost never use a brand name in an Amazon query.
- _rpd 7y agoI think the business school orthodoxy is that brand is everything. And if you don't want to have to compete on price alone, there has to be something that sways the buyer to pay a premium.
- ggm 7y agoAmazon author searches are an anti pattern. Search for John Grisham by name and your top ten DELIBERATELY includes other authors for your reading pleasure: Amazon use you to drive readers to other authors. Search is an economic weapon not a tool.
- m463 7y agoThat's funny, because it's how all searching really works. "goodyear car tires" (blast!) "goodyear car tires -toyo -falken -michelin (etc)"
- ggm 7y agoYes. I do know that, but Amazon is particularly eggregious because they offer "author search" as a lead-in and work their damn hardest to hide the 'exact match only' option. If this was a library catalog, search would not work this way! In your example, Google has (they were made to by the FTC) distinguish between paid responses, and search responses. And, the likelihood of a 'in the style of john grisham' author being shown before all the john grisham as author works is low. Amazon don't care. They know you wanted to find books by John Grisham, and they did show you the top five (and not in publication order, or series order, or anything useful) but they also intruded with no distinction unrelated works.
- masonic 7y agoSo is Netflix. If you search for a specific title that they do not have, they will bury you in titles that may or may not relate to the one you sought... and they will never acknowledge that they just plain don't have what you requested.
- m463 7y agoI would think the whole way people search is generic to specific anyway.