People have clamored for a la carte pricing for a long time. Well, the direction we're headed is a response to that, albeit not a good response from the view of

People have clamored for a la carte pricing for a long time. Well, the direction we're headed is a response to that, albeit not a good response from the view of consumers. We'll have to start managing which services we pay for - subscribe, binge, unsubscribe, move to the next service, repeat. The smaller players will sell out to the bigger players. The bigger players will gain additional leverage against content providers. This is the market functioning. What amazes me every time I think about this is the ever-present short-term thinking by these companies: gain subscribers now, take as much money as we can now, and the downside will be dealt with by the next generation of executives in three years. While consumers' economy is affected negatively almost immediately and for the long term.