To actually quote from TFA: > The story is that users will buy Netflix streaming services and it will be too much trouble to switch to a different service, whi

To actually quote from TFA: > The story is that users will buy Netflix streaming services and it will be too much trouble to switch to a different service, which is a variant of a phenomenon called “lock-in.” So no one will be able to compete, the company will be able to raise prices and lower costs, and voila, another Amazon-style monopoly. It will be one of the few left standing after the inevitable shake-out. This doesn't strike me as a flawed premise. Stoller suggests this is a variant of lock-in, not actual lock-in, and makes the comparison to Amazon. Amazon's selection is huge and their convenience is indisputable, and we've become so used to just going to Amazon first that we often don't bother to check whether they actually have the best price. (When I do actually check that, they often do, but they don't much more often than you might think.) And the price of Amazon Prime has increased by 50% in 5 years. > You also have multiple streaming services backed by companies with far more money than Netflix either already on the market or coming within the next year... When any streaming service that isn't Netflix is mentioned in an article, here or anywhere else, comments are filled with people complaining about subscription fatigue. How many of these services are actually going to survive, do you think? How many are you going to subscribe to? If you're already paying for three, or four, or five, how receptive are you really going to be to articles exhorting "The best show on TV in the last decade is exclusive to Service Number Six!"? And, on point for the article, if you are already paying for three, or four, or five, Netflix is one of them, isn't it? If you're only paying for two, Netflix is one of them, isn't it? If you're only paying for one...? And that's the premise of the article. I'm glad your dad's enjoying the Roku TV, but I don't think that makes Stoller fundamentally wrong.