> Requiring businesses to provide their services to arbitrary numbers of people who are offering them nothing in return is a dangerous and ultimately unsustaina

> Requiring businesses to provide their services to arbitrary numbers of people who are offering them nothing in return is a dangerous and ultimately unsustainable strategy. The advertising industry has been subject to regulation for a long time, especially in European countries. There is precedent for regulating the quantity and quality of advertising, banning classes of adverts (e.g. tobacco), and the use of personal data for direct marketing (telemarketing). Ultimately they have the option of providing their services within the bounds of the law, or not providing them at all. I don't see why web advertising should be exceptionally unregulated. The GDPR does not prohibit advertising, and as a website operator you would be within your rights to block access to adblocker users. Advertising without the use of personal data is demonstrably successful (TV; radio; cinema; magazines; sponsorship). Personal targeting of adverts may improve revenue, but so would allowing tobacco advertising, increasing the length of advert breaks on TV, or numerous other regulated practises.