3 ms·

Is your question tailored to anecdotes or towards industry data? 1. I can name a handful of products that I've bought because <insert some triathlete / olympia

by mbesto 7y ago

Is your question tailored to anecdotes or towards industry data? 1. I can name a handful of products that I've bought because <insert some triathlete / olympian> uses them. Out of 6 or so products I've bought I've only had bad experiences with 1 of them, otherwise they all were 2. Sales tactics are basically tried and true throughout time. It's no coincidence the most effective e-commerce techniques are scarcity and social proof[0]. Genuine influencers have the ability to affect social proof on a massive scale. 3. I loathe FashionNova, but they are a grade A example of how effective influencer marking can be if done correctly at scale[1] 4. Scaling influencer marketing is a delicate balance. It's just not programatic (and never will be) like placing ads on Facebook or Google. [0] - https://www.qubit.com/wp-content/uploads/2017/12/qubit-research-meta-analysis.pdf https://www.qubit.com/wp-content/uploads/2017/12/qubit-resea... [1] - https://www.businessoffashion.com/articles/news-bites/influencer-marketing-lessons-from-fashion-nova-and-zara https://www.businessoffashion.com/articles/news-bites/influe...

shostack 7y ago
Facebook seems somewhat interested in inserting themselves in those direct relationships. https://www.facebook.com/collabsmanager/start https://www.facebook.com/collabsmanager/start https://www.facebook.com/business/help/1225872907555801 https://www.facebook.com/business/help/1225872907555801 Which makes a lot of sense since a lot of that has happened behind the scenes in a way that may have limited their visibility or limited their margins.
easyat 7y ago
> 2. Sales tactics are basically tried and true throughout time. It's no coincidence the most effective e-commerce techniques are scarcity and social proof[0]. Genuine influencers have the ability to affect social proof on a massive scale. I wonder if 'social proof' is easier to fake/generate on social media with Sybil attacks (https://en.wikipedia.org/wiki/Sybil_attack https://en.wikipedia.org/wiki/Sybil_attack) as well as payment to real individuals to vouch for something they don't actually use I wonder if people will/are starting not trust these measures of social proof
- rhizome 7y ago
  Maybe they're using a different definition of "social."

by mbesto 7y ago

shostack 7y ago

Facebook seems somewhat interested in inserting themselves in those direct relationships. https://www.facebook.com/collabsmanager/start https://www.facebook.com/collabsmanager/start https://www.facebook.com/business/help/1225872907555801 https://www.facebook.com/business/help/1225872907555801 Which makes a lot of sense since a lot of that has happened behind the scenes in a way that may have limited their visibility or limited their margins.

easyat 7y ago

> 2. Sales tactics are basically tried and true throughout time. It's no coincidence the most effective e-commerce techniques are scarcity and social proof[0]. Genuine influencers have the ability to affect social proof on a massive scale. I wonder if 'social proof' is easier to fake/generate on social media with Sybil attacks (https://en.wikipedia.org/wiki/Sybil_attack https://en.wikipedia.org/wiki/Sybil_attack) as well as payment to real individuals to vouch for something they don't actually use I wonder if people will/are starting not trust these measures of social proof

rhizome 7y ago
Maybe they're using a different definition of "social."