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I d really like to see a serious study on the effectiveness of advertising. Businesses have been spending the same % of their profits for advertising for a cent
by buboard 7y ago
I d really like to see a serious study on the effectiveness of advertising. Businesses have been spending the same % of their profits for advertising for a century. I wonder if that means the effectiveness has essentially not changed.
- vnorilo 7y agoI wonder if that holds for national defence budgets as well. Weapons have certainly improved.
- buboard 7y agoSurely, but if the effectiveness of advertising had improved , businesses would increase their reliance and their spend on it over time. While defense has no reason to , once you 've outgunned your enemies.