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it's clear that influencers make a lot of money on IG but IG doesn't get a cut
by AliaksandrH 7y ago
it's clear that influencers make a lot of money on IG but IG doesn't get a cut
- ekuzyakov 7y agoAgreed, it's just a matter of time before the FB going to tweak the algorithm to address the issue
- teej 7y agoI actually don’t think it’s clear at all that IG influencers make money at all. I imagine that it’s similar to Twitch or Youtube - you have a very small 0.1% minority at the top making most of the income and everyone else scrapes by.
- rococode 7y agoI think a lot of the lower-tier influencers look at influencing as a source of freebies rather than an actual job. They don't make much of an income, but they're perfectly happy just with the free things they're given to promote.
- ghaff 7y agoNot Instagram, but I know someone who is a food scene/restaurant blogger on the side. She likes going it (and does a good job). She gets some trips and probably money/benefits here and there but it's definitely more of a hobby with some perks than what a lot of people here think of as a side-gig much less a significant employment stream. I know someone else who does hiking equipment reviews who I expect is in a somewhat similar boat.
- anbop 7y agoSomehow I feel like Instagram is going to be financially OK.
- gberger 7y agoInfluences drive up time spent on IG, which drives up ad revenue