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Out of curiosity (and I really do mean, out of pure curiosity), why do you care about fraudulent clicks? Unless the fraudulent click volume is "lumpy" or unpred
by elbasti 7y ago
Out of curiosity (and I really do mean, out of pure curiosity), why do you care about fraudulent clicks? Unless the fraudulent click volume is "lumpy" or unpredictable, the only thing that matters is cost per lead/cost per purchase.
Fraudulent clicks make clicks worth less, so presumably the price already takes this into consideration?
- speeder 7y agoAfter I decied to just drop mobile entirely, where 99% of the clicks were fraudulent (and indeed cheap, something like 1 or 2 cents was common), the campaigns in question had huge drops in total cost per month, one of them was sadly, literally 100%, meaning every single click on some months was fraudulent (that campaign is still active, it gets like 2, 3 clicks per month) Mind you, the campaigns with most fraudulent clicks, were the ones setup by google employees, they regularly insist in calling me to "help", explain new features and whatnot, every single time I setup a campaign following step by step their employee, the result was ridiculous amounts of fraud. The campaigns that bring me most of my real world income are the ones where I ignore what google wants for most part and do it my way.