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Exactly! I am so confused as well. It's like this person doesn't understand that AMP is optional. And even then there's ways to instruct Google NOT to point to
by heyyyouu 7y ago
Exactly! I am so confused as well. It's like this person doesn't understand that AMP is optional. And even then there's ways to instruct Google NOT to point to your AMP page. (And no, you don't need AMP for SEO -- it's only a slight boost)
- bluGill 7y agoThe problem is if your competitor has an AMP page google will rank them higher than you. That will cost your money.
- cameronbrown 7y agoAMP only puts you in the top stories carousel. Speed is measured neutrally for organic search results.
- heyyyouu 7y agoTHIS. I don't understand how so many people don't actually get how Google and AMP work. You don't need AMP for organic search results. It's used by Google, yes, but only for certain things AND there's ways to turn it off/point to non-AMP pages. We choose not to use it, other publishers do use it, but everyone looks at the pros and cons and then just decides. It's like any other business decision, but you have to understand how it actually works first and not just go "Oh, AMP's bad" or "Oh, without AMP my site is dead.) I don't believe either of those is true.
- cameronbrown 7y agoTrue, but skepticism is always warranted with any large company. I don't believe AMP is evil, nor are they trying to seize control of the open web, but if there's possibility then scrutiny is critical. A free and open web is still in Google's best interests. AMP content is still standards-compliant, it just builds upon the standards already in place. Isn't this what the web was designed for - to be extensible?