6 ms·

There's an easier way - don't implement AMP.

t0mbstone 7y ago
Yeah, I don't understand this post. There are billions of pages out there without AMP and Google indexes them just fine. If you don't wanna implement AMP, then just don't implement it. You don't have to completely block Google over it.
- deleted 7y ago
  [deleted]
- heyyyouu 7y ago
  Exactly! I am so confused as well. It's like this person doesn't understand that AMP is optional. And even then there's ways to instruct Google NOT to point to your AMP page. (And no, you don't need AMP for SEO -- it's only a slight boost)
  - bluGill 7y ago
    The problem is if your competitor has an AMP page google will rank them higher than you. That will cost your money.
    - cameronbrown 7y ago
      AMP only puts you in the top stories carousel. Speed is measured neutrally for organic search results.
      - heyyyouu 7y ago
        THIS. I don't understand how so many people don't actually get how Google and AMP work. You don't need AMP for organic search results. It's used by Google, yes, but only for certain things AND there's ways to turn it off/point to non-AMP pages. We choose not to use it, other publishers do use it, but everyone looks at the pros and cons and then just decides. It's like any other business decision, but you have to understand how it actually works first and not just go "Oh, AMP's bad" or "Oh, without AMP my site is dead.) I don't believe either of those is true.
        cameronbrown 7y ago
        True, but skepticism is always warranted with any large company. I don't believe AMP is evil, nor are they trying to seize control of the open web, but if there's possibility then scrutiny is critical. A free and open web is still in Google's best interests. AMP content is still standards-compliant, it just builds upon the standards already in place. Isn't this what the web was designed for - to be extensible?
undoware 7y ago
You fail to understand selection pressure. AMP is necessary now for a competitive ranking. This is not a small matter. Moving up or down a single space in search engine results can be the difference between a successful startup and washing dishes for a living. Very quickly, a strong selection pressure can establish a trait "at fixation", as biologists say. When this happens, AMP just is the web.

Yeah, I don't understand this post. There are billions of pages out there without AMP and Google indexes them just fine. If you don't wanna implement AMP, then just don't implement it. You don't have to completely block Google over it.

deleted 7y ago
[deleted]
heyyyouu 7y ago
Exactly! I am so confused as well. It's like this person doesn't understand that AMP is optional. And even then there's ways to instruct Google NOT to point to your AMP page. (And no, you don't need AMP for SEO -- it's only a slight boost)
- bluGill 7y ago
  The problem is if your competitor has an AMP page google will rank them higher than you. That will cost your money.
  - cameronbrown 7y ago
    AMP only puts you in the top stories carousel. Speed is measured neutrally for organic search results.
    - heyyyouu 7y ago
      THIS. I don't understand how so many people don't actually get how Google and AMP work. You don't need AMP for organic search results. It's used by Google, yes, but only for certain things AND there's ways to turn it off/point to non-AMP pages. We choose not to use it, other publishers do use it, but everyone looks at the pros and cons and then just decides. It's like any other business decision, but you have to understand how it actually works first and not just go "Oh, AMP's bad" or "Oh, without AMP my site is dead.) I don't believe either of those is true.
      - cameronbrown 7y ago
        True, but skepticism is always warranted with any large company. I don't believe AMP is evil, nor are they trying to seize control of the open web, but if there's possibility then scrutiny is critical. A free and open web is still in Google's best interests. AMP content is still standards-compliant, it just builds upon the standards already in place. Isn't this what the web was designed for - to be extensible?

undoware 7y ago

You fail to understand selection pressure. AMP is necessary now for a competitive ranking. This is not a small matter. Moving up or down a single space in search engine results can be the difference between a successful startup and washing dishes for a living. Very quickly, a strong selection pressure can establish a trait "at fixation", as biologists say. When this happens, AMP just is the web.