When it comes to the iPod and iPhone the discussion may be a different one. The problem wasn't that Apple wasn't selling enough of them but that the product and

When it comes to the iPod and iPhone the discussion may be a different one. The problem wasn't that Apple wasn't selling enough of them but that the product and market weren't there at all. Once the market is there and you still can't sell enough then you should start asking "why?". And these 2 aspects of business (creating vs. maintaining a market) are as different as a startup and an established business, with different targets and different leadership styles.