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New Coke Didn’t Fail. It Was Murdered
- JOIN_ISIS 7y agoBig deal. Even old coke is as disgusting as raw sewage tainted with sugar.
- beckler 7y agolol, Coke also murdered Crystal Pepsi by making Tab Clear to confuse shoppers... and it worked. https://en.wikipedia.org/wiki/Tab_Clear#Post-discontinuation https://en.wikipedia.org/wiki/Tab_Clear#Post-discontinuation
- staticautomatic 7y agoI don't know how much of Crystal Pepsi's failure is attributable to Tab Clear, but as someone who's tasted Crystal Pepsi I have a hard time imagining it otherwise surviving.
- jariel 7y agoSo now Coke was murdered by those evil Southerners as well? Gosh golly, thanks for informing us of that 'Mother Jones'. In reality, the article misses the point as badly as the Coke executives, and the 'taste testers'. People don't chose a Cola because of taste, if they did, there'd be tons of competition, tons of brands for people to choose from. Taste is important, but familiarity more so; in taste, experience, i.e. 'total brand'. What Coke should have done was introduced a different coke, possibly with a different name, just as they did with 'Coke Zero' instead of simply replacing the 'Diet Coke' recipe.