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Influence: The Psychology of Persuasion by Robert B. Cialdini https://www.goodreads.com/book/show/28815.Influence https://www.goodreads.com/book/show/28815.Inf
by me_bx 7y ago
Influence: The Psychology of Persuasion by Robert B. Cialdini
https://www.goodreads.com/book/show/28815.Influence https://www.goodreads.com/book/show/28815.Influence.
Check also the "Solution selling" methodology developped by Xerox: https://en.wikipedia.org/wiki/Solution_selling https://en.wikipedia.org/wiki/Solution_selling