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Bundle operators and game developers engage with consumers on the grounds that the keys won't be resold individually. However, they have no way to control this.

Bundle operators and game developers engage with consumers on the grounds that the keys won't be resold individually. However, they have no way to control this. So they make reseller/G2A responsible for complying with terms of an unenforceable honor code. Seems a little arbitrary to me. It's akin to a grocery asking you not to sell eggs individually from a carton you just bought from them. (How are they gonna enforce it?... And as a consumer, are you even OK with not having full control over what is now your property?) I think this is a problem with the business model, rather than the problem with "unethical" resellers. So you either give up on the business model, as many game devs are doing, or you find ways to enforce it. Either start suing users who resell keys, or partner with the likes of Steam to create a system in which keys can't be activated individually.

eridius 7y ago
The problem with resellers like G2A is there's no large legitimate source of keys to resell. They may not be responsible for stealing the keys / breaking terms of service on key sources themselves, but they are acting exactly like a fence for stolen goods, and they know the keys they're selling are almost certainly not legitimately allowed to be sold in this way.
- buildzr 7y ago
  If I bought that key in a bundle, I own it fair and square and I'll do what I want with it. If resellers are helping with that, I view that as a positive.
  - eridius 7y ago
    Except you don't. Every bundle I've been a part of says you can't resell the keys. That's kind of the whole point of the bundle; you're not expected to actively want to purchase every item in the bundle, but the value you get out of it is still worth more than you paid for it, and the developers of the software get to reach users that otherwise wouldn't have bought the game anyway, thus gaining a bit of money from those users and, hopefully, causing increased word-of-mouth sales, or for a multiplayer game causing the player numbers to go up and thus produce better network effects. If you resell the keys, you're breaking the bundle's terms of service and actively harming the developers involved.
    - buildzr 7y ago
      Imagine if they sent you each game on a separate CD and told you "but don't sell the ones you don't want", you'd think that was ridiculous, right? That's exactly how stupid this idea is. I own the products I purchased, just because it's not a physical copy doesn't mean I have any less rights to it. I highly doubt their ToS would hold up, I consider it highly immoral to attempt to deny people the rights to sell or trade their own purchases.
      - eridius 7y ago
        > just because it's not a physical copy doesn't mean I have any less rights to it It actually does.
pizza234 7y ago
There are surprising legal precedents on keys resale: https://www.gamesindustry.biz/articles/2013-10-09-digital-rights-are-exhausting-is-it-legal-to-sell-second-hand-digital-games https://www.gamesindustry.biz/articles/2013-10-09-digital-ri... It seems that the situation is currently unclear (at least in certain parts of the world), but not obviously illegal.

eridius 7y ago

The problem with resellers like G2A is there's no large legitimate source of keys to resell. They may not be responsible for stealing the keys / breaking terms of service on key sources themselves, but they are acting exactly like a fence for stolen goods, and they know the keys they're selling are almost certainly not legitimately allowed to be sold in this way.

buildzr 7y ago
If I bought that key in a bundle, I own it fair and square and I'll do what I want with it. If resellers are helping with that, I view that as a positive.
- eridius 7y ago
  Except you don't. Every bundle I've been a part of says you can't resell the keys. That's kind of the whole point of the bundle; you're not expected to actively want to purchase every item in the bundle, but the value you get out of it is still worth more than you paid for it, and the developers of the software get to reach users that otherwise wouldn't have bought the game anyway, thus gaining a bit of money from those users and, hopefully, causing increased word-of-mouth sales, or for a multiplayer game causing the player numbers to go up and thus produce better network effects. If you resell the keys, you're breaking the bundle's terms of service and actively harming the developers involved.
  - buildzr 7y ago
    Imagine if they sent you each game on a separate CD and told you "but don't sell the ones you don't want", you'd think that was ridiculous, right? That's exactly how stupid this idea is. I own the products I purchased, just because it's not a physical copy doesn't mean I have any less rights to it. I highly doubt their ToS would hold up, I consider it highly immoral to attempt to deny people the rights to sell or trade their own purchases.
    - eridius 7y ago
      > just because it's not a physical copy doesn't mean I have any less rights to it It actually does.

pizza234 7y ago

There are surprising legal precedents on keys resale: https://www.gamesindustry.biz/articles/2013-10-09-digital-rights-are-exhausting-is-it-legal-to-sell-second-hand-digital-games https://www.gamesindustry.biz/articles/2013-10-09-digital-ri... It seems that the situation is currently unclear (at least in certain parts of the world), but not obviously illegal.