3 ms·
There is nothing wrong with the model PG puts forward, as a start, but it is a simple model and it needs explanation. At the least, you should make some attempt
by lkrubner 16y ago
There is nothing wrong with the model PG puts forward, as a start, but it is a simple model and it needs explanation. At the least, you should make some attempt to explain why things change over time. Consider radio in the USA, up until the mid 1950s. It was eventually replaced by TV, but in the 30s, 40s and 50s it was the main medium of mass communication. The nation lived by its radio. The potential audience for a radio star was greater then than it is now. So why do top stars, like Rush Limbaugh and Howard Stern earn such large fees now, when the market is so fragmented?
Changes in the tax code are important to consider. As a thought experiment, imagine if the top income tax rate was still 91%. (During the 30s, 40s, 50s and early 60s, it was 91% on income over $100,000, about a $1 million in today's money.) How many stars would ask for income in excess of $1 million if they knew it would be taxed at 91%? They would probably instead ask for various perks, which was the trend in the US during the mid-20th century. Asking for perks instead of cash remains the trend in those nations with strongly progressive tax rates, for instance, Sweden.
- patio11 16y agoSo why do top stars, like Rush Limbaugh and Howard Stern earn such large fees now, when the market is so fragmented? I did a double-take here, because it sounds fairly obvious to me: monopsonies can get away with paying you next-to-nothing because your best alternative to "next-to-nothing" is "nothing". If there are only a few radio networks (and/or they have a gentlemen's agreement with respect to hiring talent), then regardless of skill the commercial value of your ability is zero unless you sign with them. Rush Limbaugh would be making $20k a year if there was only one radio station in town. There are now 50 and the one that gets to sign him makes a substantial amount of money. (He tapped an unlikely niche market for news and opinion: half the country.) The market now favors him rather than favoring them. Edited to add: By the way, it appears that Google et al have a gentleman's agreement with respect to hiring talent.