Clicking the link to the article takes me to https://guce.advertising.com/collectIdentifiers?sessionId=3_cc-session_4b296de7-acb9-4c29-9c91-37bc727642e9 https:/

Clicking the link to the article takes me to https://guce.advertising.com/collectIdentifiers?sessionId=3_cc-session_4b296de7-acb9-4c29-9c91-37bc727642e9 https://guce.advertising.com/collectIdentifiers?sessionId=3_... This is blocked at my DNS level. Why is engadget.com forwarding to this address? I just unblocked guce.advertising.com and it forwarded to engadget, so this must be some sort of tracking system.