Here's the original paper (featuring Comic Sans): http://www.people.hbs.edu/mnorton/norton%20ariely%20in%20press.pdf http://www.people.hbs.edu/mnorton/norton%2

Here's the original paper (featuring Comic Sans): http://www.people.hbs.edu/mnorton/norton%20ariely%20in%20press.pdf http://www.people.hbs.edu/mnorton/norton%20ariely%20in%20pre... Note that the survey was carried out five years ago, before the financial crisis.