Perhaps enough times where this fine from the EU is still considered insignificant (apparently about 30p per record). If you consider your details to be worth 5

Perhaps enough times where this fine from the EU is still considered insignificant (apparently about 30p per record). If you consider your details to be worth 5-10p per agency, if they've sold your details at least three times they've already made their money back (including this fine from the EU).