6 ms·

I'm well aware. The Bentley of banks is not for UHNW, just like mass luxury products are neither. The Bentley of banks is for people like this: https://twitt

• djpr 7y ago
  So you're thinking somewhere between the Magnises card by Billy McFarland (Fyre Festival dude), Soho House, and upper-tier retail banking...that's all 100% instagramable? I think you're on to something. I wouldn't be surprised if Soho House or other private clubs work with retail banks towards something like this. One time, long ago, I had money once, and I was a member of HSBC Premier. It allowed to me to cut lines at the bank, have a small lounge area, and get free coffee. But that's about it. I don't think it would cost them too much to sign a deal with Soho House or WeWork or something like that, and offer tickets to see Beyonce at some private concert or something like that. There could be market for something like that.
  • elliekelly 7y ago
    That’s basically what Amex Platinum offers. Last I heard they had created an entire team to focus on wooing the millennial crowd.