Mind sharing the reason that you think this is binary? It seems to me that there is a price/value sense and different people have different value so by varying

Mind sharing the reason that you think this is binary? It seems to me that there is a price/value sense and different people have different value so by varying price you can reach an appropriate size of the market. But zero price is always better than higher price, so if that exists why would anyone pay at all? I’d say the null hypothesis is that pirates won’t rebuy. I don’t think there’s evidence that pirates rebuy on a scale that matters. Not worth optimizing for. Instead you aim to price the product and ensure availability in a way where the friction is low and the value is high for the price so you can maximize revenue. Fortunately, app stores like Apple’s have created a safe haven for this sort of thing.