I have my doubts that storing compressed plaintext is expensive for a company that makes, what, 13 billion a year in profit or something like that? Their busine

I have my doubts that storing compressed plaintext is expensive for a company that makes, what, 13 billion a year in profit or something like that? Their business is data. The more data they have, the more profit they can generate. The browsing history reveals a lot about humans. Storing it makes sense imho.