No, the media has been referring to them as such since the Apple iPhone campaigns. Everyone else has been saying Apps or App in reference to word application fo

No, the media has been referring to them as such since the Apple iPhone campaigns. Everyone else has been saying Apps or App in reference to word application for a long time. It is a natural shortening of the term. Just like people refer to videos as vids, automobiles as autos, facsimiles as faxes, and so on. It saddens me how much of this marketing mythos of "Apple invented $ANYTHING_COOL", even when it has existed for a long time, is so prevalent. It would not surprise me if someone out there was trying to claim apple invented skinny jeans and Jobs was the first jazz musician.