like fashion, it's both a matter of taste, but is also a matter of culture, technology and tools. Invention of the radio, coupled then with the automobile, su

like fashion, it's both a matter of taste, but is also a matter of culture, technology and tools. Invention of the radio, coupled then with the automobile, supported by advertising during drive time shows, has created a popular genre focused on simple short repetitive themes repeated 3 to 4 times, identifiable and quotable in a few second segments, and with a run time limited typically to 2 to 4 minutes. As a social researcher, one of the most frustrating things I found was this deep cultural idea that reacts against cultural context and analysis. a lot of people seem deeply offended that ideas of taste might have something to do with external forces or manipulation, time and place in the same way they get offended about the idea that their religion and culture is also largely determined by time and place: yet it's undeniably true...