I think the best idea for naming is probably going to be something like giphy or what3words (though their implementation could use work since they're not direct

I think the best idea for naming is probably going to be something like giphy or what3words (though their implementation could use work since they're not directly translatable between multiple languages) where a hex address gets encoded in N words which are generally easier for people to grok than N*m (m being 2/4/8 depending on how many hex characters are encoded in which words). Choosing the words is hard though especially as you add more languages.