3 ms·
One of the interesting take-aways from the story is to that what your users "say" they want and what they actually do are two different things. I wonder if thi
by neovive 18y ago
One of the interesting take-aways from the story is to that what your users "say" they want and what they actually do are two different things. I wonder if this further proves the diminishing value of old-fashioned surveys in the context of web usability. Beyond the very interesting eye-tracking tools, being able to run live A/B tests seems very effective -- especially if users never even know they are being surveyed.
- Hexstream 18y agoThat's also the informed opinion of Jakob Nielsen: http://www.useit.com/alertbox/20010805.html http://www.useit.com/alertbox/20010805.html
- neilc 18y agoYeah, I think this approach makes a lot of sense (and it is another instance of "more data beats better algorithms", in a sense). It's also similar to some of the themes Paul Buchheit talked about his StartupSchool talk -- you want to listen to your users, but don't just blindly do what they ask for.