people are justified in judging YouTube management for the content that YouTube management uploads You mean "promotes." People are free to judge. However, by g

people are justified in judging YouTube management for the content that YouTube management uploads You mean "promotes." People are free to judge. However, by granting discovery/virality selectively, rather than going by pure interest and numbers, YouTube is exercising editorial judgement. This makes them into a publisher, not a platform. People are free to urge YouTube to become a publisher. YouTube is free to follow suit or not and take the rewards and consequences of their actions.