Anyone who takes up this cause naively will lose out to people and organizations that don’t care. By lose out, I mean they will lose political and economic inf

Anyone who takes up this cause naively will lose out to people and organizations that don’t care. By lose out, I mean they will lose political and economic influence. If people who care have a significant overhead compared to those who don’t, guess who expands and has lobbying money and time? At a company-level, a 1% overhead can be rather steep cost. Really, my individual effort isn’t enough. Just look at littering. I don’t litter, but there are too many people around me that do. And this is with an action that has almost zero cost to individuals! The way to ensure we don’t kill ourselves is by tilting the market to favor sustainable approaches. Steeper Import taxes. Removal of certain subsidies. Adding other subsidies. Tax breaks to encourage repairs. At-purchase disposal fees. Packaging taxes. Etc. The scale of the problem involves billions of individuals. The scale of the solution must match, and must not favor cheaters or don’t-care organizations. Or it will fail.