In my experience, there's a disproportionate reward associated with fashions in science. That is, the people at the forefront of a trend get rewarded profession

In my experience, there's a disproportionate reward associated with fashions in science. That is, the people at the forefront of a trend get rewarded professionally (tenure, positions, promotion), even when behaving in a way that is irresponsible theoretically or empirically. The skeptics, on the other hand, who carefully lay out the problems with the new research, and eventually point out the obvious flaws, get treated as sticks-in-the-mud, etc., even though they are eventually proven correct. There are gains to be made through innovation, and I'm not arguing against that. Sometimes too, details are just minor details to work out. But sometimes the details matter and point to bigger problems. The problems with fads in science are that the focus in academics seems sometimes to be on popularity per se rather than verdicality, and denialism about scientific fads as a phenomenon. This is pointed out in the article, and is one of its better points. Someone else criticized the article for not presenting solutions, which is fair, but I think that's in part because effective solutions would probably require a huge shift in culture in academics. We'd need to return to more stable professional positions rather than the cannabilistic postdoc system in place now, with declining tenure; we'd need to focus more on groups of researchers and findings rather than celebrity academics ala TED talks; we'd need to put much more emphasis on a pattern of replications rather than single studies; etc. etc. Even then, I don't think the problem would entirely go away.