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Why does an airline even need to show advertising on their page in the first place. You'd think they would be most concerned about selling their own product.
by ginko 7y ago
Why does an airline even need to show advertising on their page in the first place. You'd think they would be most concerned about selling their own product.
- isostatic 7y agoGenerally the flip side of service cutting is aggressive monetization
- donaltroddyn 7y agoMany of them show ads for partners to generate ancillary revenue, which is a large source of profits for airlines. In addition, if they themselves _advertise_, they'll need to add tags to track attribution, conversions, etc.
- isostatic 7y agoFunny how people advertised for decades on tv, in newspapers, and with leaflets through the door, without invasive tracking
- donaltroddyn 7y agoFair enough, but if you're advertising online with any of the major companies today, there's no way to do so effectively without instrumenting at least your landing pages and conversion pages with advertising tagging.