>Those who bear the brunt of that abuse aren’t just the impatient and impulsive. More than 50 percent of people still can’t differentiate between an ad (redirec

>Those who bear the brunt of that abuse aren’t just the impatient and impulsive. More than 50 percent of people still can’t differentiate between an ad (redirect or not) and an organic result on Google. Some reasarch [0] suggests the figure is much higher and around 60% (from 2017). Over the past 12-13 years, Google has been steadily making changes as to how they display ads to make them more and more invisible to the user. See the graphic [1]. By making them more invisible, there's a greater chance that they'll get clicked on and make Google more money. With each change, Google probably added tens of billions of dollars in revenue. [0] https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/customers-dont-know-a-google-advert/ https://www.smartinsights.com/paid-search-marketing-ppc/paid... [1] http://searchengineland.com/figz/wp-content/seloads/2016/07/google-ad-shading-labeling-history-update-2017.png http://searchengineland.com/figz/wp-content/seloads/2016/07/...