I don't like these quick one-line quotes, especially when they're bold statements without explanation. Why is this quote true? Isn't building an identity in th

I don't like these quick one-line quotes, especially when they're bold statements without explanation. Why is this quote true? Isn't building an identity in the mind of the consumers one of the basic marketing rules, and doesn't that imply that you need to focus on what you're good at, on how you're different than your competition?