Mastering the effect/affect distinction is a bit of a challenge, but may be dodged entirely by using neither, substituting "impact". Or "positive impact", "neg

Mastering the effect/affect distinction is a bit of a challenge, but may be dodged entirely by using neither, substituting "impact". Or "positive impact", "negative impact", "impactful" ... Hence the runaway success of "impact" among speakers and writers who lack interest in making any such effort, such as politicians and designated "spokespersons" from organizations public and private. Double-plus good, eh?