If the researchers intended audience was other experts, then this was the wrong channel to distribute the research. Obviously this PR blurb was intended for a

If the researchers intended audience was other experts, then this was the wrong channel to distribute the research. Obviously this PR blurb was intended for a broad audience; that is why universities write and publish blurbs like this. And it's great that they try to make research a little more approachable! But since it is intended fora broad audience this really is misleading. Probably not maliciously so; the job of a PR department is to make things sound great and impactful after all, and they did that. How much to you want to bet the most actual researchers would never have used words like this to describe their breakthroughs to non-experts they know and respect, at least not without really emphasizing what a "cell" is and is not?