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Britons abandon Facebook as usage plummets by more than a third
- ebzlo 7y ago> The number of online interactions made on Facebook’s mobile app in the UK plummeted by 38pc between June 2018 and June 2019, according to the analytics firm Mixpanel. I find it hard to believe that Mixpanel has any kind of insight into this kind of information. > Interactions, which occur when users click on a web link or advert inside the Facebook app, declined in seven of the last 12 months, with an average monthly fall of 2.6pc. I think a more likely explanation of the decline is the following if all they're doing is tracking link clicks (I assume these are aggregate figures for all their clients): https://www.forbes.com/sites/kathleenchaykowski/2018/01/11/facebook-focuses-news-feed-on-friends-and-family-curbing-the-reach-of-brands-and-media/#69089e8a5b69 https://www.forbes.com/sites/kathleenchaykowski/2018/01/11/f...
- SanchoPanda 7y ago"Mixpanel tracked impressions of linked content down significantly, likely meaning how people use Facebook has shifted very modestly." Is a boring, but much less misleading title for this report. 30% declines would be unreal.
- eappleby 7y agoIn the past year, Facebook has significantly deprioritized article posts in the news feed and prioritized posts from friends (and ads). I wouldn't be surprised if the monthly active users stayed the same or increased over the past year, but the number of interactions (link clicks) fell.
- dredmorbius 7y agoIs there an unencumbered version of this story?