The myth here, though, is not that companies are taken out by competitors with better technology or more ruthless practices or better PR, that happens all the t

The myth here, though, is not that companies are taken out by competitors with better technology or more ruthless practices or better PR, that happens all the time. The myth is that when this happens it is always in the customer’s best interests, or that the customer will even be allowed to become aware of what their own best interests really are. For a company there is no difference between genuinely benefitting their customers and manipulating their customers into believing that they have been benefitted. Making that determination falls on the customer themselves, and in the competition between global corporation and median consumer the consumer is wildly out-matched.