How did they not see this coming though? Nobody wants an i3 because it’s a stupid looking car with no market edge over I.e. a Tesla And nobody can afford an i

How did they not see this coming though? Nobody wants an i3 because it’s a stupid looking car with no market edge over I.e. a Tesla And nobody can afford an i8 So they may as well threw their market lead for nothing. They failed to make a practical vehicle, like the electric 3-series sedan that probably everyone wished they made.