At the same time, from a driving perspective, the Model 3 systematically outclasses the experience of driving a 3-series. And not by a little. I like both but t

At the same time, from a driving perspective, the Model 3 systematically outclasses the experience of driving a 3-series. And not by a little. I like both but they are not comparable. When your competitor has bested you on the primary function of your product; is perceived by consumers as way cooler than you; holds a decisive technology advantage in an area that is perceived as critical to the long-term survival of your product; and your only response is "better fit and finish" -- well, I think this is a very bad place for a luxury car manufacturer to be.