Apple doesn't always do this. But they do have a pattern of sometimes doing this, when they feel like the thing they delivered is just fine, and they are blind

Apple doesn't always do this. But they do have a pattern of sometimes doing this, when they feel like the thing they delivered is just fine, and they are blind to the problems that are being reported by the industry. And when that happens, and people scream louder, then Apple digs their heads under the sand just that much deeper. It can take a pretty earth-shaking size disaster before Apple finally wakes up and smells the kitten poop [0], and decides to actually do something about it. But once Apple does finally decide to do something about it, they're usually pretty good about bending over backwards to try to repair that part of their damaged reputation. Usually. [0] All young creatures are stinky, it's just the nature of being young and small and in the hypergrowth phase of their life, and lots of input results in lots of output. But somehow kittens seem to be particularly stinky at this phase. One tiny kitten can stink up an entire large five story house. Been there, done that, narrowly avoided officially giving the name "Stinky" to our then-kitten, which would have stuck with her the rest of her life.