Don't forget that for most of the ones that wanted something immaterial they also have "already made it" and have a reasonable allocation of wealth and material

Don't forget that for most of the ones that wanted something immaterial they also have "already made it" and have a reasonable allocation of wealth and material things already. Besides, it looks fantastic to look like you care about people, the world, etc. I'm not saying they're making it up, but this whole article reads like a PR campaign for "look how nice and selfless I am!"