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You may wanna look at what Alipay is doing with their Ant Forest, which is a behavior gamification turning into planting trees. https://www.alizila.com/how-ali
by persona 7y ago
You may wanna look at what Alipay is doing with their Ant Forest, which is a behavior gamification turning into planting trees.
https://www.alizila.com/how-alipay-users-planted-100m-trees-in-china/ https://www.alizila.com/how-alipay-users-planted-100m-trees-...
- mstaoru 7y agoJust keep in mind that users are not the ones who is planting the trees. Users generate revenue for Ant Financial, which in turn donates some of its profits to 2-3 NGOs that actually do plant something somewhere.