Good question. The biggest difference is that we're not relying on specific embeds, particularly iframes, to display products. We've tried to go a step above ge

Good question. The biggest difference is that we're not relying on specific embeds, particularly iframes, to display products. We've tried to go a step above generating one off "Buy now" buttons, and instead you get a fully baked e-commerce system - a shopping cart, user account system, configurable taxes, live shipping quotes, etc.