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The demographic information you have on the users still doesn't make them more targeted beyond the geographic segmentation. If however you're doing multiple de
by kerryfalk 16y ago
The demographic information you have on the users still doesn't make them more targeted beyond the geographic segmentation.
If however you're doing multiple deals per city, per day based on more than one demographic metric then it's targeted. ie. I'm a local brick-and-mortar business (I'm not) who wants to advertise to men between the ages of 25-35 in my city and only those. Then you've got a targeted play. Otherwise it isn't more targeted than the local newspaper other than your particular demographics are likely younger. It's still a shotgun approach to your entire user base in each location = not targeted.
Is that what Groupon is doing?
EDIT: Case in point. The owner of the beauty salon that's the current deal of the day in my city is a friend of mine. I am not her target market, yet I'm seeing the deal. That's a missed opportunity for her and you.
- pchristensen 16y agoHow does including "gender, birthday, interests, education, relationship status, etc. G knows the zip code of every person that buys a Groupon, open rates on emails sent, deals viewed, purchase history, etc." not make it more customized? The Deal of the Day and "Nearby Deals" are customized based on all those things I mentioned. Merchants don't get to specify because we make it simple for them and have access to a whole lot more data and resources to determine who should see their deal. It is however limited by the merchant pipeline. In Chicago, the oldest and most mature Groupon market, I always see restaurants, entertainment, or sports things, never spas or salons. Which city are you in? If it's smaller or newer to Groupon there's likely much less variety.
- kerryfalk 16y agoThat's what my second paragraph was trying to say, if you're doing multiple deals per day and targeting those based on the demographics you collect then it is in fact a more targeted approach. My current understanding is that it's just one deal per day, per city. If you're saying it's one deal per day, per city, per person then that's quite different and more interesting. I'm in Winnipeg, Manitoba, Canada. Smaller (~700,000 people) AND newer (I think Groupon showed up a couple months ago?)
- pchristensen 16y agoBigger Groupon cities get 10 or more deals a day, but each person gets 1 featured deal and some secondary deals. Winnipeg explains why you're only seeing one.