What people may not understand is that this huge data set is easily consumable. It's one thing to think "Oh, sure they record me but nobody is going to sit thr

What people may not understand is that this huge data set is easily consumable. It's one thing to think "Oh, sure they record me but nobody is going to sit through everything I said". It's another thing to understand that with machine learning Amazon might be able to parse this data almost instantly and categorize you, rate you and analyse you without breaking a sweat.