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A brand is a promise. Apple's brand is heavily security-focused. If their promise is broken, their brand will suffer. Amazon has no such promise or brand. T
by r00fus 7y ago
A brand is a promise. Apple's brand is heavily security-focused.
If their promise is broken, their brand will suffer.
Amazon has no such promise or brand. They offer low prices and high convenience.
- abduhl 7y agoWhere can I read more about this promise? What, exactly, was promised?
- perl4ever 7y agoSure, someone like Apple may have a strong brand. But once it's built up, it's an attractive asset to deplete, the way corporate raiders go after a company with a lot of cash (which Apple also has). Many companies have followed a pattern of building up a brand over a long period of time and then hollowing it out and degrading it. GE home appliances come to mind. The other thing is that sometimes a company does something by accident that would damage the brand if anyone finds out, and covering it up is the only way to save it. I don't think there's any way to prevent this from happening somewhere at a huge company from the top, because people are always going to make mistakes and bad decisions and then they don't want anyone to know for fear of consequences.
- r00fus 7y agoYour skepticism is the proper viewpoint, but facts/previous actions matter. When has Apple ever done that? Apple's style would be getting everyone to buy into the feature that has privacy implications with some mitigations.